Yodel Brand Retired as InPost Takes Over Delivery Services
The Yodel brand is being retired and fully replaced by InPost, with the transition already underway and set to complete over the coming weeks. The Yodel by InPost branding is also being phased out, with the Yodel mobile app being retired and all customers moved onto the InPost platform, bringing home delivery and locker collection services together under a single brand and app.
For marketplace sellers who use Yodel for fulfilment, this transition has practical implications for how their customers track parcels, receive delivery notifications, and manage their delivery preferences, and it is worth understanding what is changing before your customers start asking questions.
What Is Changing for Consumers
Yodel by InPost accounts will no longer be available as the transition completes. Customers who currently use the Yodel by InPost app will need to download the InPost app to continue managing their parcels and to retain their saved preferences. Customers who download the InPost app and sign in using the same phone number linked to their Yodel by InPost account will have their account preferences automatically transferred, making the migration straightforward for most users.
All messaging, tracking updates, and delivery notifications will move from Yodel branding to InPost branding as the transition progresses. During the transition period, customers may receive communications from both Yodel by InPost and InPost simultaneously, which InPost has confirmed is a temporary situation while the full migration is completed.
The Push Towards Locker Delivery
One of the most significant commercial dimensions of this transition is InPost's clear intention to encourage more consumers to use locker collection rather than home delivery. As Yodel's home delivery customer base moves across to InPost, those customers will gain access to InPost's wider network of lockers and pick-up and drop-off points, and InPost is expected to push locker delivery preferences actively as the primary option for parcel receipt.
For marketplace sellers, this shift in consumer delivery behaviour is worth paying close attention to. If InPost successfully encourages a meaningful proportion of its combined customer base to select locker delivery as their default preference, sellers will need to ensure their checkout and delivery options support that preference clearly and that their fulfilment processes can handle the increased volume of locker-directed parcels efficiently.
The expanded network will offer consumers more lockers, more pick-up and drop-off points, and more flexibility when sending and collecting parcels, which InPost has positioned as the primary benefit of the transition for its combined customer base.
What Sellers Need to Communicate to Customers
For marketplace sellers using Yodel or InPost for fulfilment, the transition period creates a customer communication consideration that is worth managing proactively. Customers who are not aware of the app migration may be confused by tracking links or notifications that appear to come from a different brand than the one they used previously, particularly during the period when communications from both Yodel by InPost and InPost are being sent simultaneously.
Sellers who send post-purchase communications to customers, whether through eBay, Amazon, Etsy, or their own channels, may want to include a brief note about the transition during the coming weeks to reduce the volume of queries from customers who are confused about tracking updates or delivery notifications that appear to have changed.
Tips for Customers Migrating to InPost
For any customers contacting sellers about the transition, the key steps are straightforward. They should download the latest version of the InPost app and sign in using the same phone number linked to their Yodel by InPost account to ensure their preferences transfer automatically. They should check that their home address and safe place details are up to date in the new app, update their contact details including email address and mobile number, and switch on notifications to receive migration updates and delivery reminders.
What This Means for the Delivery Landscape
The retirement of the Yodel brand represents a significant consolidation in the UK parcel delivery market and reinforces InPost's position as one of the most significant delivery networks in the country. With the combined customer base of Yodel's home delivery operations and InPost's locker and pick-up network now operating under a single brand, InPost is better positioned to compete with the major parcel carriers and to influence how UK consumers receive their online purchases over the coming years.
For marketplace sellers operating in the UK, the consolidation is broadly positive in terms of simplifying the delivery landscape, but the push towards locker delivery as a preferred option is a trend worth tracking, particularly as consumer preferences evolve and marketplace platforms begin to reflect that shift in their delivery options at checkout.