eBay Bundle Discounts: Boost Multi-Item Sales as a UK Seller
eBay has launched a new bundle discounts feature for UK sellers, giving them a straightforward way to offer percentage savings when buyers purchase multiple items from them in a single order. The feature is opt-in, requires no manual calculation on the seller's part, and is designed to encourage buyers to add more items to their basket rather than making a single-item purchase and moving on.
How Bundle Discounts Work
Bundle discounts allow sellers to set different discount percentages for purchases of two, three, or four or more items, either from the same listing or as a mix and match of items from across a seller's catalogue. The discounts are displayed to buyers while they are browsing, on individual listing pages, in their cart, and on the seller's store or profile page, so buyers can see the savings available before they reach checkout. The cash amount the buyer will pay is shown clearly at checkout, and eBay calculates and applies the discount automatically without any action required from the seller.
The decision on which listings are included or excluded from bundle discounts is entirely up to the seller. Once opted in, all eligible listings are included by default, but sellers can exclude specific listings at any time if they do not want certain products to be part of the bundle discount offer.
How to Set Up Bundle Discounts
Bundle discounts can be set up through three different routes depending on how a seller prefers to manage their account. Through the eBay app, sellers can access bundle discounts via the Selling page and the Bundles icon, where they can choose their discount percentages and select which listings are included. Through My eBay, sellers can navigate to Account, then Selling, then Bundle Discounts to access the same settings. Through Seller Hub, sellers can go to Active Listings and select Add or Review Discounts from the Actions menu.
Once set up, any new eligible listings created will automatically be added to the bundle discount inventory, though sellers can exclude individual listings at any time.
How Returns Work on Bundle Orders
One aspect of bundle discounts that sellers need to understand clearly is how partial returns are handled. If a buyer returns part of an order that qualified for a bundle discount, eBay recalculates the price based on the items the buyer keeps rather than refunding the price paid per item in the original bundle.
For example, if a seller offers 20 percent off two items and 30 percent off three items, and a buyer purchases three items at £10 each and pays £21 after the 30 percent discount is applied, then returns one item, the refund is not simply the £7 per item price paid in the original bundle. Instead, eBay recalculates the order based on the two items the buyer keeps, applying the two-item discount tier of 20 percent, which means those two items are now priced at £8 each rather than £7. The refund is therefore £5, being the £21 originally paid minus the £16 new total for the two kept items, rather than the £7 the buyer might expect.
eBay calculates this automatically and sellers do not need to review or approve the calculation, but it is worth being aware of this mechanic so sellers understand why partial returns on bundle orders produce the refund amounts they do.
What Bundle Discounts Can and Cannot Be Combined With
Bundle discounts can be combined with eBay sitewide promotions and sale events, but they cannot be combined with seller vouchers, seller order discounts, volume pricing, or other seller promotional codes. Where an item is eligible for both a bundle discount and a voucher, the discount that represents the better deal for the buyer is applied automatically.
Why This Is Worth Considering
For sellers with catalogues of complementary or related products, bundle discounts offer a practical and low-effort way to increase average order value without running a time-limited promotion or managing a complex discount structure. The feature sits alongside a seller's standard listings as an always-on discount rather than a campaign that needs to be set up and managed repeatedly, which makes it particularly useful for sellers who want a consistent incentive in place for buyers browsing their store without ongoing management overhead.
Sellers who want to make bundle discounts even more attractive can combine them with free postage or combined postage discounts set up through their postage preferences, removing the postage cost as a barrier to buyers adding an extra item to their order.